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10 simple SEO audit tips to improve SME website Google rankings

10 simple SEO audit tips to improve your google rankings

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SEO audits are for SME businesses and self-employed people who want to succeed in search engines. They have many additional positive effects, such as improved click-through rates, higher rankings in the SERPs and more visitors. In the end, if your content has high value for your visitors they can also become a lead or even a customer. This article explains how SEO audits improve the visibility of your website and what to look for in an SEO audit.

1. Indexing your web pages

Getting your new web pages indexed for Google can be a difficult process at present. But there is an easy way to find out if you have been successful. With an SEO audit, you can easily find out which pages of your website are not yet in the index and how to get them there. Get to the google command line and type in “site:yourwebsite.com”. If the mentioned page is appearing it`s indexed. If not it`s not. Very easy to check.

2. Keyword research

Determine what keywords your potential customers are using when they search for you. Invest time in determining which keywords are relevant to your company’s products or services and make sure they are used throughout your website on the headlines and text.

3. Content analysis

To determine what content on your website is attracting the most visitors, use a content analysis. This is a tool that allows you to determine which pages on your website have the most visitors and how many of them have visited those pages. With the help of content analysis, you can also find out what keywords are referred to your website by search engines and how much traffic these keywords influence.

4. Internal linking

Internal linking refers to the linking of web pages within the same domain so that it is easier for someone to navigate the website by following links from one page to another within the website, rather than clicking back or using the menu. For example, if you want someone coming from the “About Us” page to go to the “Contact Us” page, you will include an internal link at the bottom of the “About Us” page with a link that says “Contact Us”.

5. Backlink analysis

Backlinks are links from other websites to the page you are currently browsing. Backlinks are an important source of traffic because they reflect the popularity of a website that is linked to by other websites. This also allows you to see how popular your website is with the other sites and whether these sites are competing with the website you have created. A Backlink analysis is an important part of SEO. This analysis helps you find the best backlinks for your website and remove the worst ones.

6. Keyword analysis

A keyword analysis is a tool that helps you determine which keywords are best for your website. There are several tools and websites where you can analyse traffic data on different keywords. These tools help you identify individual keywords that are best suited for your website. This analysis shows which keywords are most relevant in the search results and exactly how much traffic they account for. In addition, with the help of this analysis you can determine whether there are keywords that are linked to certain other words or whether there are words that are used as synonyms with certain other words.

7. Content quality and relevance of the content

It is also important for websites to regularly publish new content with keywords to rank better in SERPs (search engine results). When creating new blog posts or videos, make sure you include keywords and keyword phrases in the title and use these keywords throughout the post or video – but don’t use them too often! This will help drive traffic to your website by capturing more visitors through search.

Content quality and relevance should be one of your main priorities. Poor quality and relevance of content will affect your rankings, while high quality content will improve your page rank. The timeliness of the content is also important. Users should be able to get up-to-date information all the time.

The durability of the content is another criterion for the quality and relevance of the website. If your website only contains a limited amount of information and it is not expandable, it will not remain popular for long. This means that you need to add new content to your website regularly.

8. Social media analysis

Social media is an important part of search engine optimisation (SEO). This analysis is very valuable for you because it allows you to find out which websites are getting the most traffic from social media. With the help of social media analysis, you can also see how best to work with your social media accounts, and which accounts you should use.

9. Competitor analysis

Competitor analysis is very useful for all businesses. It is used to develop the best possible strategy against the competition. This analysis shows which keywords and backlinks have helped your competition achieve what ranking success. It also offers the possibility to use this data to enhance your strategy to close gaps in keywords.

10. Google Analytics

Google Analytics is a powerful tool that can provide information about what your website visitors are doing. It provides information about which pages were visited on your website, how long visitors stayed on them, how many visitors came from different countries and search engines, and much more. You can also use analytics to see where visitors leave your website before completing an action (e.g. buying something).

Conclusion

If you want to improve your rankings, you need to make sure your website is optimised. An SEO audit will help you identify problems and is a good way to keep your website in shape.

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