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We have a special team of experts, collectively, who will be able to meet all your marketing needs. Whether you need to design and build a website or write informative articles, Kumo will cover you. How to improve page load speed? There are a few things you can do to improve how fast your web pages load and include the following:
You hear everywhere about hacks and revolutionary techniques to succeed on the web. If the basics of digital marketing have never changed, reaching the right audience is more complex, and the channels are multiplying. Companies are faced with a real need to prioritize their marketing efforts.
Especially if only one person is working on it, you do not want them to spread themselves too thin. This article will look at the five things that any SMB should implement in its early days if it plans to grow sustainably in the coming years.
It is a well-known fact throughout the digital marketing industry that images, infographics, images and other types of images help to transform the beauty of a website, regardless of the industry in which you operate or the products or services you are trying to advertise.
The images also enhance the existing copy on the page, making the content look, more appealing and worth a visit. However, the larger the images, the longer it will take to load them, thus reducing your page speed.
Set budget and goals
This tip may seem trivial to you, but you are always amazed at the number of companies with no budget or clear marketing goals. According to an Outbound Engine survey, in 2019, 50% of SMEs did not have a clear marketing plan. As for budgeting, there is a rule of thumb that the marketing budget should be between 5% and 10% of the sales target. This includes resources such as salaries and labor costs for marketing teams. This number may seem high, but on average, successful companies generate a return on investment five times the marketing budget.
Profit from your website and contacts.
Imagine investing time and money to get subscribers on your regularly posted LinkedIn page. In addition, overnight, LinkedIn changes the algorithm. Organic posts are lost at the bottom of your audience’s feed, so you will have to pay to reach just 10% of these subscribers. Fiction? This is exactly what happens on social networks and search engines. Do not set rules. In 2012, Facebook pages reached more than 15% of their audience through organic posts. In 2016, this figure was just over 2%. Advertising prices per 1,000 impressions in January 2019 were less than $ 2.5, compared to $ 3.60 two years later.
Know how people find you.
The first question to ask yourself is how people find your website. We often use Google Analytics to tell us how many people have visited your site, how long you have stayed, and which pages you have visited, but we are missing important information. Why did they visit our site? In most small businesses, 90% of website traffic comes from keywords related to your brand or product. These people already know your brand. Their website is a showcase for them and is useful for anyone who wants to know more about the brands they have already heard of. However, this site does not allow actual acquisitions.
Optimize existing pages
How many times have you noticed that you are at the bottom of a web page without knowing where to go? How often did you visit a site that only provides contact requests? Combining these bad habits can guarantee that 98% of visitors will leave immediately. Therefore, this is the time of the New Year’s resolution, so here is an easy way to start optimizing your website. Considering the ten most visited pages on the website, ask yourself: Why did a visitor visit this page? What can you do next? For example, for a product/service page, you can request a price quote, download a brochure, or download a customer case. We can suggest downloadable checklists, articles in PDF format, white papers, and more for blog posts.
Bring premium content online.
As we saw earlier, a simple PDF can increase the number of contacts your website generates, even if you have less content. In addition, there are many possibilities for premium content! Here are some examples:
Product or Service Page: SaaS Software Presentation
⇒ Download price list, offer details, or request a demo providing sector-specific presentations
⇒ Download sector-specific methodologies Service presentation
⇒ Customer case download Customer support presentation
⇒ Visitor “maturity” rating from related to the problem