Digital Marketing

5 Technical SEO Elements

1. Create a Sitemap in HTML to Help Direct Users.

BBC Website Sitemap

What is it an HTML SEO Sitemap Anyway?

A HTML sitemap is a page on your website  SEO that includes a number of links that assist people in understanding your website. You may create an HTML sitemap by using the sitemap generator. To put it more simply, it is a collection of links that are simple, easy to grasp, and rich in keyword research that assist users in navigating your website. It will take the layout of your current website and reduce it to its most basic form SEO.

What Role Will It Play in Improving My SEO?

What’s excellent for people is also good for search engine optimization. Your website’s usability, navigation, and accessibility may all be significantly improved with the aid of an HTML sitemap. In addition to this, it strengthens the internal linking structure of your website, which in turn may increase your search engine optimization and the authority of your site on page SEO services.

What are the Steps to Creating an HTML Sitemap?

You need just add a new page to your website in order to establish an HTML sitemap. On that page, you should include all of the important links in descending order of significance. If, on the other hand, you use WordPress, you might save time and effort by making use of a helpful plugin that assists you in the process of creating your sitemap.

The footer of your website and the “404” page are the two finest locations to include your HTML sitemap in order to assist people who may have been disoriented while navigating your site. You should also make sure that the links you provide contain keywords that provide people with an accurate description of the content of the website SEO.

2. Make sure that search spiders have an XML sitemap to navigate.

What is an XML Sitemap Anyway?

An XML Sitemap is a document that provides a list of all of the page URLs on your website that you want Google’s search spiders to crawl and index. You may create an XML Sitemap using a programme like Google’s free XML Sitemap Generator. Because this is solely for the eyes of search engine spiders, there is no need for you to make a beautiful page for people (they won’t see it anyhow), so don’t bother SEO.

How can I make an XML sitemap for my website?

5 Technical SEO Elements – Sitemap Generator

The process of developing your XML sitemap is one that is easy to understand. The use of this XML sitemap generator is highly recommended by Google. You need just input the URL of your website, complete any optional sections, and then click the “Start” button. Your website will be crawled by the tool, after which you will be sent to the sitemap information page that was created. Simply cut and paste the URL of your sitemap into your Google Webmaster account, and then click the upload button SEO.

3. Preventing a Page from Being Crawled and Indexed in Search Engines

You may prevent a page from being crawled and shown in search results by using the noindex meta tag on the page. SEO You may also prevent access to it by using a file called Robots.txt. The Robots.txt file, on the other hand, instructs Google not to crawl the URL, but it does give it permission to index the page and show it in search results. The use of robots meta tags to the appropriate page is the recommended best practise. Because of this, your page will be indexed, and you will be able to inform Google that it should not show the relevant page SEO.

Use the following code to add a Robots Meta Tag to your website:

4. Use a canonical tag to prevent duplicate content from being shown.

Can You Explain What a Canonical Tag Is?

The canonical tag is an HTML element that notifies Google that the pages that include the tag are duplicates of the page that was first published. Tags known as canonical are used in order to assist Google in differentiating the original content source from its many duplicate pages.

Why Should You Make Use of a Canonical Tag?

When you generate duplicate content,

which is defined as one or more pages SEO that have the same material as an existing page, the spiders that are utilised by search engines get perplexed as to which page should be indexed. SEO This results in a significant problem for users since it leads Google to split the page’s authority. What could possibly go wrong? A Google penalty might be levied against your website if it contains duplicate material and does not use the canonical tag SEO .

Because of this, it is essential to include a canonical tag to any duplicate sites that you do not want Google to interpret as the source of the original information. SEO Google will then crawl and index the original source and disregard your duplicate pages SEO.

How to Create a Canonical Tag:\sIf you use WordPress and have the SEO Yoast plugin installed, you can quickly and easily add a canonical tag without messing with any code. To do so simply visit the ‘Advanced’ SEO section on your SEO Yoast dashboard and copy the URL of your desired page into the Canonical URL parameter.

Example:

Finally, you will want to click SEO the Meta Robots Index dropdown menu and select ‘noindex’ to ensure your page doesn’t get indexed. When you save your blog post or page this information will be saved and applied accordingly.

Example:

5. How to Crawl for Errors:\s5 Technical SEO elements – Crawl Test

It is absolutely vital to regularly crawl your website for any SEO errors you might not be aware of – consider this a health check up for your SEO performance. It’s one of the best ways to ensure your website doesn’t get penalised following a Google algorithm update or new page creation.

Use an SEO Crawling Tool:\sSEO crawling tools are one of the best investments you can make. They will help you identify any SEO errors that could have a negative impact on your ranking quickly and easily. Some of the best and well-known crawling tools in the SEO business include:

SEO Moz Crawl Test\sScreaming Frog SEO Spider Tool\sIdentify Errors That Can Negatively Affect Your SEO:

Below are some of the most fatal errors your SEO crawling tool of choice should help you identify and alleviate:

404 page errors (not good for users or search engines) – an error the user receives when a requested page cannot be found on the server.

Server 500 errors (more serious – affects entire website) – probably an issue with the server rather than individual pages.

Duplicate page content – could incur a Google penalty.

Crawling blocks.

Missing meta data (meta descriptions in blog posts, for example) or page titles.

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