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Content Marketing Trends in 2022

Content marketing trends can constantly change yearly, especially with the current technological advancements and shifts in customer behavior. More people today use their phones to search for the services they need through voice search due to how convenient it is, and many of them are also sticking around on different social media platforms. Ignoring these shifts will keep brands and marketers from reaching their target audiences.

The current trends that marketers shouldn’t ignore today include:

  • Using interactive content
  • Optimizing content for voice searches
  • Creating Infographics for existing and new content
  • Employing empathic marketing

Personalizing your content is one of the biggest factors for success in 2022. This is an age of artificial intelligence and the reader is increasingly seeking genuine content that appeals to their values. Finding your voice and doing original research are two key elements of creating content that readers will find valuable. For content creators who are struggling to differentiate themselves from their competitors, conducting customer interviews and defining your buyer persona are key. Read on for tips on how to get ahead of the competition and create content that is personalized, engaging and relevant.

Short-form videos

In order to stay ahead of your competition, short-form videos are a valuable addition to your content marketing strategy. With the increasing popularity of social media, short-form videos are a great way to engage with your audience and share your unique perspective. Video is becoming the most trusted form of online content, and it is an essential part of any campaign. In addition to boosting your brand’s visibility and customer loyalty, short-form videos are an essential part of a social media strategy.

Interactive content

As the world becomes increasingly interconnected, the use of virtual reality (VR) will be more prevalent in content marketing trends in 2022. The industry is currently valued at $30.7 billion and is expected to reach $300 billion by 2024. AR and VR are both tools for brands to showcase their products and services and provide immersive user experiences. These innovations will have a profound effect on content creation and marketing. Let’s take a closer look at these two innovative technologies.

Personalized content

If you’re interested in growing your business in the digital age, then you’ll want to pay attention to Personalized content marketing trends in 2022. This type of content is highly personalized and is an effective way to build trust with your customers and enhance the B2C relationship. These trends continue to gain traction, and if you fall behind, you’ll face fierce competition. These trends can help you make your content more relevant to your target audience and drive sales.

Empathic marketing

As we’ve seen in the past, content marketers assume that people make purchases based on emotion. While this is true to a certain extent, in a B2B setting, logical triggers may make more sense. For example, a product that helps workers do their job more efficiently is a great example of empathy marketing. By putting a human face on your message, you can personalize it and create a desire to engage.

AI

The future of content marketing is AI powered, and it’s only a matter of time before we see it fully implemented. AI-powered content creation software like GPT-3 will be widely available by 2022. These programs will allow content marketers to produce content at a scale. With the right training, they will support a variety of tasks, from content creation to marketing and advertising. They will also have the ability to write a great deal of content fast.

Podcasting

In 2004, Dave Winer published an interview with Christopher Lydon that would go on to become an influential podcast. Since then, podcasts have become a lucrative industry with an estimated 90 million listeners each month. Podcasts are projected to grow at a CAGR of 31.1% from 2016 to 2028. Digital marketers should pay attention to the podcasting trends for 2022 to stay on top of this trend.

Using interactive content allows businesses to improve engagement with their customers visiting their websites. Experienced social media marketers will have experience implementing interactive content to their social media posts, and small businesses should consider relying on social media outsourcing companies to benefit from quality social media services. Social media marketers can either integrate interactive content in existing blogs or market more through social media.

Optimizing websites and old content for voice search is also important since most people will use this means to search for their needs. It’s possible to improve visibility in search engine results pages through snippets, better content structure, and question-optimized content. Voice search technology can now somewhat interpret a user’s intent when using voice search functionality, so marketers must adjust accordingly. It can be challenging because voice search is different from standard keyword searches.

Marketers must also start using infographics when writing content. Outsourcing the task to experienced graphic designers will ensure that only quality infographic articles will be made. This is because graphics are more attractive to people than plain text. Infographics also affect SEO value and help create visibility for businesses.

Businesses can outsource social media marketing and graphic design to supplement their existing digital marketing strategy or rely on them entirely. Marketers can learn more about the current content marketing trends through Digital Marketing Philippines’ infographic here.

Content Marketing Trends

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