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Digital professions: 13 careers to choose from

The main digital professions are 13 and with the advent of technology they take on importance in the job market.

The other digital careers have as entry requirements to put their hands in the dough, a solid study behind them (often self-taught, consulting authoritative sources in English), and a great desire to get involved.

It is a new generation of interesting, stimulating and rewarding jobs (both for the company you work with and on a professional level.) Each of them allows you to develop specific hard skills and, that is to say, there is the spoiled for choice.

Many of these professions find employment in small businesses, others need large companies to develop their full potential.

Let’s find out together the 13 main professions of the future!

The Topic Of This Post

  • 1 Digital profession: what are they?
  • 2 What are the most popular digital professions?
  • 3 The developers
  • 4 Content management
  • 5 Design
  • 6 SEA and SEO
  • 7 Digital marketing management
  • 8 Social media management
  • 9 Conclusion

Digital professions: what are they?

The digital professions make extensive use of technological tools. Thanks to the familiarity with technology and digital, each of the 13 professions of the future positions the company on the internet and in the mind of the customer.

In this case, there are no distinctions between B2B and B2C companies.

What digital careers have in common is the possibility of working remotely and the possibility of achieving interesting results. In the specific Italian case, it must be said that the digital professions have been relaunched by the post-pandemic push. Part of their – recovered – success derives from the increased awareness of the market and of all its players.

What are the most requested digital professions?

The digital professions are divided into macro-areas of interest and affinity.

  1. Developers: web, app, and software;
  2. Content management: web writer and copywriter;
  3. Design: graphics and web;
  4. SEA and SEO specialist ;
  5. Digital marketing management: E-commerce manager, Adwords advertiser, social media paid advertiser, web Analyst.
  6. Social media management: editorial plan strategists, ultra-specialized figures in the use of certain social networks (YouTuber, Instagrammer, Community manager on Facebook)


The developer is one of the most requested figures in the job market. Although it is not part of the new digital professions, it has a considerable weight in the company. The topic of IT development is very broad. There are separate branches for each developer category.

Some of them embrace the philosophy of well-rounded digital professions. But let’s see the highlights in detail. Some professionals create apps for different operating systems (Android, iOS.) Others, on the other hand, create software and video games (such as Adobe, the Facebook, Microsoft suite, Minecraft, etc. ). But there is more.

Some of them manage websites, taking care of crucial aspects such as security, migration between providers, writing codes in PHP, and integration with JavaScript.

What the app developer does

The app developer creates applications available on the main stores.

  • Work out the idea by creating drafts for each page – just like the storyboard for video makers.
  • Create content to integrate on each page ;
  • Test the published version and look for any bugs – especially for apps available on Android.
  • Process updates to protect the integrity of customer data. Second, it can develop versions that are consistent with community suggestions.

What the software developer does

The software developer creates:

  • Videogames – takes the name of the game developer;
  • Operating systems and related updates ;
  • Programs for graphic designers and videomakers – such as Adobe, Office;
  • Industry vertical programs – like AutoCad, ActiveCampaign, HubSpot, etc.

What the web developer does

There are two types of web developers: the backend and the frontend developer. When a figure has notions of backend and frontend it is called full stack developer.

  • Backend Developer: manages the software, the database, and the various site codes;
  • Frontend Developer: designs the site architecture and interface.
  • Both perform tests to validate the robustness of the site – thus preventing the leak of sensitive information.

Content management

Content creators are part of the digital professions. Content is the beating heart of every insurance  company that wants to be successful thanks to digital. The professions of the future include the profiles of professionals who create content for blogs, social media, and newsletters.

The content economy makes it possible to intercept the latent demand of the public and convert it into actual purchases.

The web writer and the copywriter are the right professionals to create quality content. Let’s see the differences.

Web Writer

The web writer takes care of the drafting of informative material to meet the needs of the prospect. The contents he wrote intrigue and entertain the reader while respecting the SEO rules.

What the web writer does:

  • Work alongside the Editor. The latter modifies the text making it more incisive and removing any stylistic errors.
  • Create informative content that intrigues the reader and keeps them entertained at the same time.
  • Apply the rules of SEO to place articles on the SERP, to intercept users and prevent them from visiting other sources of information.


He is the persuasive strategist of contents. Thanks to research and persuasion skills, the copywriter creates captivating landing pages, memorable newsletters, and captions for social media.

What the copywriter does

The copywriter carries out numerous activities. There is that he uses his knowledge to create specific content – such as the Sales page – and to refresh the texts on the pages of the site.

  • Research. Collect information about the market, the company, the competition, and the buyer personas.
  • Landing and Sales Page. Structures mono-product sales pages including benefits, responses to user objections and proposes an irresistible offer.
  • SEO Copywriting: combines his persuasive skills with those of SEO. It creates specific web content – often blogs, microcopies for e-commerce, and texts for the pages of the site.
  • Persuasive texts. Optimize the text on the site to make it persuasive and interesting in the eyes of the user.


In the panorama of design, several figures make the presence of the brand on the internet memorable.

Some specialize in creating stunning illustrations for social media – such as the graphic designer – while the web designer unleashes his creativity by building websites that are beautiful to look at and easy to navigate.

The graphic designer becomes a visual extension of the social media manager, while the web designer elevates the persuasive flow of the copywriter.


The SEA and SEO connoisseurs are part of the family of Google-loving specialists.

These are two professions shared by the study of search engines.

SEA Specialist

He is a search engine advertiser. Create advertising campaigns reachable on the SERP (through auction ads), on various websites (through banner ads).

SEO Specialist

The SEO Specialist like the search engines so well that they can position the reference site on the SERP through targeted strategies.

What the SEO Specialist does:

  • Analyze the SERP and competitors;
  • Take care of the structure of the site;
  • Take advantage of the HTML code in its favor;
  • Measure site performance – using premium software;
  • Supervise the creation of the editorial plan – integrate it with the keywords to be used in the blog articles ;
  • Implement internal link building on the site.

Digital marketing management

The digital marketing management wing is dotted with various figures. Some deal with the eCommerce site and everything related to the digital store. Others, on the other hand, build advertising campaigns on social media and search engines.

Finally, the analyst analyzes the data and proposes targeted interventions to fill gaps in the company.

Ecommerce manager

The eCommerce manager is directly responsible for the store and its performance.

What the eCommerce manager does

  • Create targeted strategies to increase orders.
  • It manages online sales and creates catalogs of products for sale.
  • Analyze the sales trend
  • Monitor the interaction in each touch-point between brand and user
  • Coordinates the various company resources: Advertiser, web writer and copywriter, Seo Specialist, Sales.

Social Media Advertiser

The social media advertiser launches advertising campaigns on social media.

The advertiser is an expert on the main advertising platforms – such as the Business Manager of Facebook and Instagram – and knows how to bend user demographics in his favor to obtain interesting results.

What the Social Media Advertiser does

  • Create advertising campaigns.
  • He knows the dynamics of social media and the target audience inside out;
  • Pack up a seductive ad to grab attention – with graphics – and keep it active with copy ;
  • Channel the user’s attention by making him land on a specific page – lead generation, sales page;
  • Analyze campaign results and implement your strategy to scale.

Web Analyst

The main task of the Web Analyst is to improve the presence of the brand on the internet. Unlike other colleagues, he is involved in studying and understanding data, identifying gaps, and outlining a strategy to overcome problems.

What the Web Analyst does

  • Analyze data from advertising campaigns;
  • Create team reports ;
  • Analyzes the performance of the site – that is, the behavior of users;
  • It uses high-performance tools such as Google Analytics.

Social media management

Those who work with social media are the digital face of the brand. He makes sure to create a communication strategy consistent with the mission and company philosophy.

What the Social Media Manager does

  • Planning of strategies to achieve certain objectives;
  • Test, monitor, and implement advertising campaigns;
  • Create the editorial plan;
  • Optimize content for each social network;
  • Select the hashtags to include in the copy;
  • Create KPI reports.


In the digital world, there are 13 hottest digital professions. Some of these focus on marketing, some on design, and some on app and software development.

Most of these careers are suitable for working in contact with SMEs, while others develop more easily within large companies.

The digital professions of the future concern the developer sector – that is, web, app, and software developers.

The job market is hungry for figures who are familiar with content management, so web writers and copywriters are the first on the list.

Even in the field of design, graphic designers and web designers are welcome even in small Italian companies.

Entering the heart of digital marketing management we find ultra-vertical figures such as eCommerce managers, advertisers, and Web Analysts. As for the world of social media, social media managers can certainly not be missing.

And which digital professional would you like to become? Let’s talk about it in the comments.

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