No matter how strong your social presence is and how excellent you’re performing on search engine pages. But if your website design is outdated, it will negatively impact your business. It is reported that around 88% of users will never return to a website with a poor design, and it confirms how vital your website is for your business growth and reputation.
Studies have shown that attractive websites with appealing content and graphics are doing excellent compared to websites with poor design and structure. So, if you also dream of ruling in the market, you need to invest time in creating unique websites that can leave a positive first impression on your users. The year 2022 is the year of more innovative and statistical website designs. Here we provide the perfect solution for creating a web design Melbourne that can lead your business to the next level.
Latest website design trends in 2022
Whether you’re designing a site for a new client, or looking to modify an existing client’s site to keep up with post -2022 design trends, keep reading:
1. Use comfortable color schemes.
In years past, web designers have favored bolder color palettes and gradient schemes, but these colors lead to drama, panic and fear among users. This trend is getting older, and we have seen that the brands reduce the use of these colors in their website to provide relief to their users. If you want to quickly grab a visitor’s attention and elicit an emotional response, you should rely on more sober and soft colors on your website. These colors simply prioritize different priorities and emotions, namely safety and comfort.
Acidic, consuming colors are also increasingly seen on websites these days. These colors attract the audience and give an unusual look to the website. This helps to stand out among hundreds of competing sites, which means it works for the benefit of the company.
2. Combine the physical and digital world.
Nowadays, with the advancement of technology, many people are stuck at home with nothing to do but gaze at their screens. So, it becomes crucial to give them the relief of both physical and digital. Websites combining physical and digital images in their designs are gaining more popularity and attracting more eyeballs. Portray real-world scenarios and showcase their actual products to make people fall for your products and connect themselves with the real world.
3. Add user-controlled video.
There was a time when videos were all the rage on websites. Videos on the website are the most attractive thing users see on the website, but animated training videos introduce potential customers to complex technologies. People spend more time watching videos on various platforms for entertainment, connect with friends and family, colleagues, etc. this is why they feel comfortable with video content. As a result, we’ll see the return of videos this year. However, when you remove auto playing it will only appear when visitors want them.
to do that, you will need to include a video play button in their designs to make it more accessible.
4. Include trust-building elements.
Trust has always been an important issue. But as more people shop online rather than in person these days, we can’t negotiate in designing a trustworthy website.
So, web designers must focus on other additional features that can increase consumer trust. Including Data visualisation, trustworthy readable blogs and articles, customer reviews, case studies, SSL certificate, portfolio, etc., in the website help gain users trust. Including these elements help improve your website design and enhance its performance on search engine pages.
Have you started including the latest statistics and trends in 2022?
If you have not just started following the latest trends in your website design, then it’s high time for that. The competition to get a top position on search engines is getting more aggressive. That’s why only innovative websites are ruling in the market. Most of the trending elements listed above can upgrade your website to meet the latest trends. The goal of each website designing element is to make the virtual design comfortable. By providing a better user experience and allowing users to spend more time on the website.