Businesses use a variety of methods to reach out to customers, with email being one of the most common. However, an increasing number of clients are not reading emails.
If you’re seeking another way to communicate, SMS is a good option. Find out how SMS and email stack up against one another in the table below.
Why do email communications no longer work?
-
Emails are too long
Email is a wonderful tool, but it also allows for lengthy conversation. Emails do not need conciseness since there is no word restriction or motivation to be short. Younger employees bring new communication channels to the workplace, such as texting and social networking, which make information more accessible and digestible while on the move.
Workers nowadays are often juggling many things at once. This implies that individuals just do not have the time to read long emails, especially when they are not vital to the business at hand.
-
Inadequate open and click-through rates
The average open rate for any email campaign is roughly 22%. The average click-through rate – the number of recipients who clicked on one link in the email – is decreasing, now resting at 4%. That suggests that the majority of customers do not find email relevant enough to click on. Low email open and click-through rates clearly prohibit companies from reaching all, or even the majority, of their consumers.
-
Sending out too many emails every day
Every day in 2018, around 281 billion emails are sent and received globally. This quantity is predicted to rise to 333 billion by 2022. This equates to more than 120 emails every day for the typical worker. When workers get this amount of emails, they will read just the most critical ones and dismiss the non-essential ones, causing your company’s emails to swiftly sink to the bottom of the inbox.
-
To have an effect, email must be relevant and high in volume
You can’t expect a single Email to SMS make an influence on your client list. Email marketing requires both time and resources to ensure that it is extremely relevant and comprises several points of contact in order to have a significant influence on your target audience. It is necessary to strike a balance between increasing audience involvement and inadvertently bombarding them. If you don’t send out enough emails, you risk losing brand recognition, while sending out too many risks aggravating your audience to the point where they unsubscribe.
Why SMS improves customer engagement
Text messaging has essentially stayed unaltered since its inception, yet it is still a very successful mode of communication for a variety of reasons.
-
Increased open and response rates
In the corporate environment, mobile phones are very effective communication tools. SMS open rates are close to 98 percent, which is 390 percent higher than email open rates. Furthermore, 90% of messages are read within three minutes of being sent, and the SMS response rate is close to 45 percent, greatly outperforming the email response rate of 4%.
-
Text messages are brief
The way consumers consume information is changing and SMS for business complements this development. SMS messaging necessitates the sender being short and to the point, allowing the message to be readily consumed by busy clients. Businesses may create an impact without overwhelming their customers’ inboxes.
-
SMS allows for immediate communication
SMS for business delivers rapid and easy communication
cation. According to a Forbes poll, 76 percent of respondents said they are more likely to read an SMS message than an email. As previously stated, 90% of SMS messages are opened within three minutes, demonstrating that SMS communications are more timely than emails.
-
Text texting is accessible to anyone
Simply simply, SMS marketing is less expensive than email marketing. Emails need creative labour such as layout design and content writing, both of which require time and effort to execute. In contrast, SMS messages have a greater response rate than emails, which means you spend less resources for a larger return on investment.
-
SMS allows you to be more personal
Send bulk SMS messaging enables your company to personalize messages based on relevant client information. You may target an SMS campaign to the proper audience by using existing data on consumer demographics, purchasing behaviors, and geographic location. This means you don’t spend time and money reaching out to clients who aren’t interested. But instead reach out to those who are.
Why SMS and email marketing work best together
Two brains are always better than one
Your communication tools are no exception. If you’re currently utilizing email, consider not swapping out for SMS. If you want to have a bigger effect with your communications, try creating cross-channel campaigns that use a variety of complementary media.
Email, for example, is preferable for non-urgent messages that need more depth and information and have a longer lead time. SMS, on the other hand, is excellent for shorter, more targeted, and urgent messages. When used strategically, they may be quite useful.
Some MessageMedia customers, for example, may send out email messages like business offers or payment bills to clients and customers first. Timed SMS messages are used to follow up or remind clients who do not react or view their emails. Because SMS penetrates like no other medium. It may assist motivate clients to act on a transaction or ensure that payment is made practically instantly.
