Internet and Businesses

Top 10 Marketing Trends that Drew the Spotlight in 2021

The digital marketing scene of 2021 will be substantially affected by the worldwide upheavals of 2020. Brands are dealing with a whole new landscape of consumer behavior, influenced by technological advancements and large-scale social activities. “Everything is different now,” as the adage goes, and online marketers and their consumers had better prepare themselves for shifting winds. Nico Digital presents this article with due respect to Anna Lena Lich’s contributions to Bright, based on extensive research work. The following are ten digital marketing trends that drew attention in 2021.

1. Draw more attention to the “Featured Snippet” in Google SERPs

The “Holy Grail” of SEO has long been to rank as soon as it starts in relevant Google results. From Guide Bundle to the “Shopping” searches to featured YouTube videos, different SERP results have served as vehicles, all while competing with more and more paid advertising as Google has favored its paying customers. However, there’s a newcomer: a “featured snippet” of bolded text that Google utilizes to attempt to answer the person’s query without the user having to click anything. Of course, this poses a challenge for digital marketers: how do you get the brand message in front of customers if they can receive answers without clicking anything? The task at hand is to rank for the “featured snippet,” offering just enough data to spark the user’s attention and encourage them to click for additional information.

2. Segmentation of the Consumer 

Consumer Classification isn’t new, but in 2021, we expect it to reach new heights. Big internet companies such as Google & Facebook have had so much information on their consumers that they have a better understanding of them than a human mind could have. Classification by hand has become outdated. The massive online ad algorithms can micro-segment the highest participation from 100 or so engagements. Of course, the aim is to raise consumer engagement and retention, which will result in lower ad expenses and better customer loyalty.

3. Biddings are Automated for Google Ads

Google Ads’ automated pricing launched in 2016, but experts imagine it will take off in 2021. Digital marketers may be able to manually tune their Google advertising for best performance until 2020. The ad can be tweaked and optimized by automated bidding better than any human marketer. Will this obviate the need for digital marketers? Whether or not it allows them to commit more time and energy to other aspects of digital marketing, such as overall brand recognition, which is considerably more difficult to manage.

4. Social Media Posts that are shoppable

The report by Sprout Social that indicated 46 percent of Instagram users bought one or even more things that were pushed next to them in a promoted IG post was one of the great digital marketing stories of 2020. Users anticipate social media platforms to boom as an eCommerce distribution platform, with ever-easier integrations allowing customers to execute purchases without anyone ever opening the app. Is it possible for a company to sell entirely through a social media platform? It’ll have to wait and see… but someone will attempt!

5. Voice assisted SEO

SEO’s future battlefield is voice search. Whether they use speech Voice assistants on their PCs or utilize their cell phones like walkie-talkies, more and more consumers prefer to speak into their search bars rather than type. Voice searches give better results than textual search results, according to SEO specialists. We anticipate a Gold Rush in 2021 to break the encryption of SEO for voice search to gain a larger portion of the organic market.

6. Image-based Search enabled for SEO

Search engine marketing is evolving away from words and toward pictures and videos, thanks to Google Lens, Google’s pioneering image-recognition AI technology. Reverse-Image Search on Google was only the start. Google now allows users to search for photographs in many scenarios. They may take a photo of a plant and use it as a search term to see if the plant is hazardous. Alternatively, users may post a mate’s Instagram photo and spatial that wonderful “fear-of-missing-out” photo to its specific location. Image-searching is yet another source of visitors that digital marketers may exploit and use to promote their clients’ businesses.

7. Arms Race for Ad-Blocker

By 2021, an estimated 27 percent of Internet users will have installed ad-blockers, removing a substantial source of money for many digital marketing gurus and their clients. This didn’t influence everyone or every traffic source, but enough digital marketers will bear the sting that a match of elevated chess is likely to ensue. We’re all familiar with how military conflicts work. Marketers will figure out how to get around adblockers, prompting ad – blocking makers to innovate their services and close the gaps… anyway in preparation for advertisers to discover new flaws to exploit. Think about becoming a hacker… In 2021, if you enjoy eluding security and defying authority, consider becoming a digital marketer.

8. Non-Linear Customer Journeys

Consumers want to engage with their companies comprehensively as more and more commerce takes place. Internet buying, occasionally looking in on social media, occasionally purchasing right away, sometimes delaying per week. We anticipate a shift in focus toward a dispersed network of touchpoints that make a brand pervasive in the customer’s daily life in 2021, as opposed to a linear customer journey that frog-marches prospects through a guided process of Recognition.

9. The Age of the Ephemeral 

Snapchat was the first to popularize the concept of “ephemeral” content, which is content that only exists for a limited time (typically for a day) until dissipates into the void. Every day, Snapchat users make 1 million Snaps. Several social media services, such as Instagram Stories and Facebook’s MyDay, recognized Snaps’ popularity and replied with analogs. In 2021, digital marketers will have to get innovative to capture the transitory content’s attention. Ephemeral material has the inherent disadvantage of being unable to be repeated, making it more difficult to manage. It can’t be ignored, though, with so many eyes on ephemeral stuff.

10. “Values” Messaging

The societal upheaval of 2020 pushes raising attention to a new level. Consumers need to understand where their favorite brands stand on political scenarios, ethnic and gender identity issues, and cultural traditions. Rather than striving to please everyone, we expect corporations to takeaways in order to polarize their consumers and turn them into devoted supporters. Sure, companies may attract a slew of zealots… but, in the wake of the Twitter divestment, brands may find it safer to wear their principles on their sleeves and identify their community.

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Aditya Kathotia

Aditya is the Founder and CEO of Nico Digital and Digital Polo. He has attained the pinnacle of brand design expertise by delivering true value to brands and marketers. After pursuing his higher education in Business Analysis from Manchester Business School, he has helped both Nico Digital and Digital Polo unlock its true branding potential globally. You can reach out to him on LinkedIn and Twitter.

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