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What is SEO & why it is important?

SEO is the process of taking steps to help a website or piece of content rank higher on Google. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.

What is SEO?

SEO, also called SEO for Search Engine Optimization, is the set of efforts made to better position a site or a web page in search engine results. SEO can be worked on at three levels: page content optimization, links pointing to the page, and technical elements.

The algorithms of the major search engines are kept secret. However, numerous studies have enabled SEO experts to determine which elements are among the criteria for positioning. Thus, it is possible to optimize a site or a web page so that it ranks higher in the positions.

The first step in natural refrencing work is the SEO audit in order to obtain an overall picture of the situation of a site or a web page. Then the second step will be to choose the keywords to work on. The subsequent SEO efforts will depend on the audit and the needs of the business.

Content optimization (on-page SEO)

On-page content optimization involves reworking the titles, text, images, and other elements on a page to make it more relevant to certain keywords.

Link optimization ( link building )

Linkbuilding is a very important step in improving a website’s position in the results. Google has also confirmed that links are among the three most important criteria of its algorithm.

The technical elements

The technical elements correspond to the very structure of the website, the domain name, the redirects, the code used, the guidelines for the robots, and any other technical elements that may have an impact on the SEO.

Natural referencing and paid to reference

It should be noted that reference refers to the term natural referencing. Many businesses will also use something called paid search, which is buying ads at cost per click to appear in the results for certain keywords. This is particularly what is offered with Google AdWords and Bing Ads.

To learn more about SEO and how to be successful with SEO. We recommend you to contact us at “IT-Advice

Why SEO is important?

Taking care of your SEO has become essential today. To be well referenced is to be able to be found by Internet users from a few keywords entered on Google or another search engine or to be visible. For this, it is, therefore, necessary that his site is known to search engines. Without visibility having a website is useless!

The term referencing includes both natural referencing (SEO) and paid referencing.


Natural referencing  will allow you to give your website better visibility on search engines and generate visits, resulting in more requests for quotes or orders. The profitability of your website will be improved.

Increasing the number of visits is not enough, your visitors must be ” qualified ” visitors and directly interested in your products or services. This is where good SEO will make the difference.

In practice, an SEO-optimized website respects a series of technical and editorial criteria. Respecting these criteria helps promote understanding and the theme of your content by search engine robots like Google. A properly optimized site or web page will be considered ” SEO friendly ” and will therefore see its positioning maintained and even promoted in search engine results. The goal is to position yourself on the first page.

Things to remember

Good SEO on the web is essential today. There are more and more players on the web sometimes offering the same products and services.
It is essential to stand out and remain visible over time and this can only be possible through a good natural referencing of its website.

To conclude, some statistics to keep in mind:
70% of Internet users click more on a natural link than on an advertising link
61% of Internet users search for products online on the web
44% of consumers start by using a search engine. search during their buying process
Almost 131 billion search engine searches are performed in a month
60% of all organic clicks go to the top 3 organic search results
75% of internet users never go beyond the first page of results
Businesses that own a blog have 97% more inbound links than those that don’t.

If you want services in SEO. Contact us

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