Don’t you think managing audiences approaching you through different channels is difficult without appropriate tools and arrangements?
Yes, it is. Without a proper solution, it isn’t easy to deliver a consistent experience to all customers reaching out to a brand through different channels.
So, understanding this pain point of business, Salesforce digital engagement, a, allows companies to connect and respond to customers over different messaging apps and social media.
This is something that makes Salesforce digital engagement important for businesses.
You can access digital engagement capabilities over the service cloud console and omnichannel.
But you can even extend its capabilities with the help of an add-on and make the best of Salesforce Digital engagement.
What does Salesforce Digital Engagement Looks like after Extending its Capabilities?
Extended Capabilities over More Clouds and Channels
Extending a product is always about improving its existing capabilities.
Choosing the right solution or add-on can extend its capabilities to more clouds and channels.
You can access its capabilities over channels like SMS, MMS, Ringless voicemail, telephony, WhatsApp, Facebook, WeChat, Viber, LINE, and Telegram.
Apart from this, you can extend its capabilities to more clouds like Sales Cloud, Service Cloud, Marketing Cloud, and Pardot.
Scheduling messages over different channels becomes much easier and faster.
You can schedule messages with just a point and click.
You can configure no configure surveys, questionnaires, chatbots, etc., on your own.
You do not need to depend on developers for this, and you can have as many bot conversations as you want, which is impossible with Salesforce Digital Engagement.
With every DE license, you get 25 bot conversations per user per month. Beyond 25 conversations, you have to pay additionally.
By extending the capabilities of Salesforce Digital Engagement, you get numerous out-of-the-box capabilities for faster operations.
You can run multi-channel drip campaigns and even send emails in a single campaign.
You can send URLs in text messages and track clickthroughs to gauge people’s interest and make more informed decisions.
Single-Window Interface for Better Productivity
Choosing the right add-on, you can say productive reducing text operations timeframe.
You can perform maximum text operations using a single-window interface.
You can apply filters and logic for filtered List views and export them into PDF or Excel if required.
Also, you can segment responses based on keywords for faster replies to incoming texts from different channels.
On-the-Go Access to Salesforce Digital Engagement
You cannot access it on Salesforce 1 mobile app without extending digital engagement services.
So, using an add-on, you can improve its existing capabilities and access all its capabilities and other advanced features on the Salesforce 1 mobile app.
Salesforce Digital Engagement has become essential to deliver superior quality experiences to all customers, regardless of the channel they use to contact a brand. But by extending Digital Engagement services, you can improve its existing capabilities and make it even more powerful. You can enrich it with a wide range of capabilities to manage conversations better over all channels. More importantly, you can access it while on the go and prevent yourself from sticking to your clucky office desktops.